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HAYWOOD Digital Studio

Experience creative dedication

to emotional storytelling.

All in 90s

HAND CRAFTED digital Communication

Creative art direction & production for digital media projects, like corporate films, websites and event media.

Personally handled by the founder & senior creative Sascha Koeth. A digital generalist, battle proven through many enterprise grade project management experiences.

With state of the art production knowledge, mixing traditional and AI based workflows. Experienced in project realisation either as a solo creative or with an extensible partner network for bigger projects.

What does that mean for you as an executive responsible for media ideation & production. in a company, institution or agency?

The benefits

of working with a

creative digital generalist

Team SIZE: ONE + x

Cost effective through minimal team size

USE THE FULL DIGITAL SPECTRUM

Ideation without limited-production-skills bias

COORDINATION HEAVEN

One contact person from idea to finished product

Easy to understand

Non-Tech language for Non-Tech people

No unknown juniors

Senior quality for each task within the production

EFFORTLESS INTEGRATION

Interactive and film content from the same creative

PROJECTS • CASE STUDIES

Find the client references that match your personal project needs by scrolling the list view on the left. Or just scroll through the categorized project keyvisuals of what we have already realized with our clients on the right. A case study of every project is just a click away.

Brands & Projects

Keyvisuals

Media Types

Business Areas

Media Type

Films & Motion Graphics

Business Area

Branding & Products

Business Area

TV & Streaming Design

Business Area

Science & Culture

Media Type

Websites & Platforms

Business Area

Service & Portfolios​

Business Area

Branding & Products

Business Area

Science & Culture

Media Type

Event & Exhibition Media​

Business Area

Branding & Products

Business Area

Science & Culture

For each business area and from each media type we produced many more projects. This is just a small representative selection.

ABOUT • THE STUDIO

That's me.

Hi, I am Sascha Koeth. Nice to meet you. I am the founder of HAYWOOD Digital Studio and a creative digital generalist in the areas of film & interactive media productions.

All projects shown above are based on collaborative efforts. It’s always a WE, when you work with me to realise your projects:

If you are an executive responsible for media ideation & production in a company, institution or agency, ...

…then it can be just you and me without any overhead. Or I’ll be a reliable and productive remote part of your inhouse team. If timings are tight and projects are big I can even bring some partners on board to build a team of specialists.

However the constellation, you can count on my dedication.

Personal Profile

VITA

12 years of experience as the head of my own digital agency and 14 years of experience as a freelance creative/art director and production manager for digital media projects. Working with clients from industry, science and culture, as well as partnering with renowned creative, digital, event, and future research agencies. Born in 1972.

Education

Diploma in Communication Design


RheinMain

University of Applied Sciences

Client Categories

business sectors

Branding & Products:

  • Corporate foresight
  • Energy & chemical industries with a sustainability focus
  • Transportation & Mobility
  • Sports

Science & Culture:

  • Culture, Arts & Fashion
  • Science-Foundations and NGOs

Service Portfolios:

  • Creative Agencies
  • Filmproductions
  • Architecture Studios
  • Other B2B-Service Companies

TV Design:

  • Private and public TV-channels or Streaming Services

Clients

Brands & Organisations:

BASF, EON, Merck, Evonik, L’Oréal, Merz, Hanuta, Smirnoff, Ritz Carlton, Universal Studios, Disney Channel, MTV, Discovery History Channel, ZDF, Arte, Pro7, DIE ZEIT, Schweizer Fernsehen, FIFA, Adidas, ION, NORTH Kiteboards, CROOZER, Opel, Lufthansa, Hertie Stiftung, ZIPP Mannheim

Agencies:

3deluxe, Velvet, Feedmee, Publicis, Markenfilm, Nordend Film, Circ, zPunkt, Screenbow, Lauschsicht

Services Overview

Services

Concept & Consulting:

  • Creative Concept Development
  • Art Direction
  • Technical Production Consulting

Film-Production:

  • Styleframe Creation
  • On Location Film Direction and Special Effects Supervisor
  • 2D and 3D Animation
  • On Location and Studio Filmproduction
  • Film/Audio-editing and Colorgrading

Interactive-Production:

  • UX Design
  • Screendesign
  • Prototype Development
  • Code Development Supervision

production technologies

Film:

  • Cinema4D, Redshift, Arnold, X-Particles
  • Adobe After Effects, Premiere, Photoshop, Illustrator
  • Realillusion iClone, CharacterCreator
  • Unreal Engine, Metahuman

Interactive:

  • Figma
  • Web 3D with Spline (WebGL, ThreeJS)
  • No Code Web Tools: Webflow, Elementor/Wordpress
  • Code Dev Supervision for HTML, CSS, JS

Additional Areas:

  • 3D Scanning, Photogrammetry and 3D Printing
  • Extensive R&D in AI based Code-, Text-, Image-, Video-, Audio-, 3D- & Voice-Generation and first existing professional workflow implementations

The Truth about AI

Everybody is fearing for their jobs or trying to get rich quick in the goldrush atmosphere. I gathered what the AI hype is all about in the context of professional creative productions and how you can actually benefit from it.

It´s totally up to you, if you just need me for a specific service or the full package. If we personally match and find a financial agreement, a small task can be as exciting as a big set of tasks!

BEST VALUE • BEST PRACTICE

Now that you have seen what the possibilities and benefits are, let´s have a look on how to get the most value out of working with a senior generalist like me.

On a low budget

Working with a team on low budget is tough. Or even tougher: You are “the team” yourself, as a new solo-entrepreneur or small start-up or agency manager, bootstrapping everything on your own can be challenging.

You do not have a creative team YET

With my broad range I can be of high value to low budgets as well. But. The budget is still a limiting factor. How to cope with this in the best way? Let’s together look at the complete deliverables and see which of them you really need. Can you shorten the length of the film-contents? Is that really the “Minimum Viable Product”, or can we reduce features further?


This does not mean we are reducing the quality of your content. It often even means we are focusing on what’s important and improve the impact of the overall message. Let´s see if we find a way together.

AUTOMATE YOUR TASKS

I am in the process of setting up automated and AI based creative workflows for small budgets or micro tasks. Check out if that might be interesting for you:

You have a Creative team already

To raise the quality within a team that is used to work on minimum budgets, best practice would be to pick one important aspect of the project and let me bring as much value as possible into this section.

With a mid range budget

This is the belly of the beast. Media productions for basically all types of ventures between well founded Start-ups and mid tier sized companies to national or international enterprises, organisations or their agencies. Each one of those projects is important and each one strives for the highest possible quality within their budgets.

You do not have a creative team YET

Here, I can easily deliver the full package with outstanding senior quality in all aspects. This brings maximum efficiency from idea to finished medium.

With enough budget we can bring specialists on board to speed up timing, to make sure that a specific aspect gets more attention or to integrate online tools in your company’s digital infrastructure.

If you can extend the time aspect of the famous triangle of “Quality vs Time vs Budget” I can even squeeze top notch high budget quality out of mid range budgets through the gains in low communication demand.

Not much to talk about, let´s get into the ideation phase.

You have a Creative team already

Working with a great team on mid range budget projects is great! I can most of the time fit into all the slots from ideation to final production phase. Fill the weak or missing spots of your team and work as an integral part.

Pimp your Teams’ Tools

Want to improve the productivity of your internal team? Have a look at my creative production tool plugins!

For high budget projects

Nice! You work at the top of the line. In a huge company, agency, organisation or for a VIP. International customer base. And it’s one of your most prestigious projects. Something like worldwide TV Spots, high stakes interactive platforms or an internationaly acknowledged event or exhibition.

You do not have a creative team YET

Let’s be honest: Even as a “senior” generalist, there is always a specialist somewhere on the planet that is so focused on one aspect of the production, that he or she can do better at that specific part than a generalist, no matter how great he is. If you can afford getting the best of the best in the world and coordinating them, go for it!

In these types of super high profile projects I function best in the ideation phase because I know what is possible production wise and what it costs. The other top role for me in these productions is project/team lead and art direction, as I know the best specialists or specialised agencies in each category of production from my worldwide network and can orchestrate the perfect team for film, motion graphics or interactive top projects.

You have a Creative team already

Simple: You have an excellent production team, but missing a senior ideation partner or art director to manage the team. Let´s talk!

So. What do you think? You have a project that fits my profile? Then...

Let’s built Enriching EXPERIENCES together!

And on the way make the world a more beautiful place ...

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Directions and postal adress

HAYWOOD Digital Studio
Sascha Koeth
Schomburgstr. 91
22767 Hamburg

Case studies for all areas

The man behind the studio

How to best work with a digital generalist

OTHER SERVICES & Products

Your best Tools. Just better.

Decades of passionate hands on experience, distilled into extensions for creative applications in all digital areas. Motion Design, 3D Animation, App-, Game- and Web-Development or Interface Design. Find plugins, addons, scripts, extensions and templates that elevate your professional applications to the next level. And make your life easier and your projects even better.

Idea to medium. Fast.

Find news and readymade workflows using the latest advancements in the no-coding- and AI-tools area. Very subjectivly curated for professional creative use in film and interactive media productions. Spoiler Alert: Nothing of value is ever done in one minute or one click. But still: Hell, what a revolution!